Alt-forged jewelry for the ones who never left the back row of the mall. Chrome, ink & attitude — handmade since 2003.
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Sequoia Dawn started in 2003 in a bedroom covered in leopard print and Sharpie-tagged CD cases. No mission statement. Just chains, safety pins, and a soldering iron that shouldn't have been left plugged in that long.
Every piece still gets hand-finished the same rough way — a little uneven, a little too heavy, exactly how it should be.
"We make jewelry for people who tape their walls, not their photo frames."
First dibs on drops, restocks, and the occasional 2am flash sale. No spam, just static.